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Focus on Culture

Ideas & Innovation

Focus on Culture - Ideas & Innovation

Wer nicht vorwärts geht, der kommt zurück.

If you are not going forward, you are going backward.

Johann Wolfgang von Goethe

Ideas and innovation have characterised the development of the western world, never more so than now.

Some of these ideas have created challenges, for which further and urgent research and innovation is required to ensure peaceful, healthy and prosperous coexistence.

Find out about current ideas and past inventions with enduring success today.

Ideas as Intellectual Property

If you have an idea, then you might want to learn about how to protect it through patents and trademarks. You also need to know how to legally access and use other people's ideas.


German: A Language of Innovation

Not only can you explore creativity of thinking and expressing ideas in German, you can also discuss and access the ideas in the language they were created. Not everything is translated.

Germany has been and continues to be a world leader in innovation and design.

Inventions and Ideas

Austrian Inventions

Swiss Inventions

Research and Development Remains a High Priority

The Deutsche Forschungsgemeinschaft (DFG) has become the largest central research funding organisation in Germany over the course of its 80-year history.

Financed by the German federal and state governments, the DFG provides funding for research projects, covering all fields of science and the humanities, conducted at universities and publicly funded research institutions.

Germany - Land of Ideas

The  'Land of Ideas' initiative was launched in 2006 and showcases the people and institutions in Germany as those who "embody innovation, ingenuity and resourcefulness. The ones who bring these traits to life every day in schools, businesses, research institutions, initiatives and associations."

Deutsche Welle (DW)

Volkswagen: The Fun Theory

An initiative of Volkswagen to promote creativity to change people’s behaviour for the better.

Trade Fairs

Messe - a place for intercultural exchange and promotion of economic opportunities. Germany is home to some of the biggest trade fairs in the world.

Selected Trade Fairs

 Australian Science


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